Two announcements this week have bemused but perhaps not surprised me. And they reflect the changing nature of the relationship between media agency and media owner, not all of which is healthy.
Welcome to Walker Media
At Walker Media our clients experience a service rooted in an entrepreneurial culture obsessed with delivering a quantifiable return on investment.
Our ambition is to create relevant and sustainable Communication Hallmarks in collaboration with other agencies and by adapting a tailored negotiation approach with all media owners.
Phil Georgiadis, Chairman