Walker Media wins Kettle Foods account

Thursday, 18 March 2010

Kettle Foods, the owner of the Kettle Chips brand, has appointed Walker Media to handle its £2m media planning and buying account.

The agency won the business after a four-way pitch that included the incumbent agency, Frontline Media.

Kettle appointed Walker following rapid sales growth in its range of potato chips, which has made it the leading premium potato chip brand in the UK.