Walker Media wins Haribo UK account

Thursday, 14 January 2010

Walker Media has scooped the £2 million UK media planning and buying duties for the confectionery brand Haribo

Walker won the brief after a pitch against three other agencies. The incumbent on the account, Mediaedge:cia Manchester, is understood to have repitched. Katy Clarke, Haribo's group product manager, handled the process.

Haribo, whose products are mainly made up of liquorice and jelly sweets, is expected to run a new TV and cinema campaign this year.

The company's headquarters are in Bonn, Germany, and it has a presence in Europe and the US.