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Publication date: 28th April 2009
Walker Media scoops HarperCollins book business
News Corporation-owned book publisher HarperCollins has hired Walker Media to handle its £2m media business, ending a five-year relationship with OMD without a pitch.
The Phil Georgiadis-led agency will handle media planning and buying for all of HarperCollins' book promotions.
Literary marketing campaigns are increasingly including a bigger mix of media, with traditional channels accompanied by digital activity.
Last year, the company published more than 1,200 books from a diverse pool of authors, including Stephen Fry, plus Jade Goody's official diaries.
The publisher is also set to promote a two-book deal with Prince Charles. Last month, Walker Media landed the Evening Standard's £4.5m media account.
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Simon Davis appointed as MD at Walker Media
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The Georgian National Investment Agency appoints Walker Media to execute global media campaign
Walker - i boosts its numbers!